Emma Starzacher

Client: Wrangler

Agency: Wrangler

Prod Co: RSA

Director: Jake Scott

Stills Photographer: Mark Clennon

Queens NY, home to 120 countries and 300 languages, one of the most diverse cities in the world. We partnered with chef and culinary creator Sohla El-Waylly to create a menu that would not only showcase the diverse flavors of the neighborhood but feed it aswell.

The most challenging production of my career to date.

We built a 4000lb billboard which went up before the event, hinting to the community what was to come. A 2 ton billboard became our table. The result an awe inspiring public gesture.

Within 24 hours all seats had been booked

300+ people joined from the community

12 million views on TikTok

227 million media impressions

Agency: Cartwright

Production Company: M ss ng P eces

Experiential Director: Josh Nussbaum

Agency: Johannes Leonardo

Prod Co: MJZ

Director: Fredrik Bond

Agency: Johannes Leonardo

Prod Co: Somesuch & Co.

Director: Cliqua

Agency: Mother London

Credit: Co-Producer (Shoot)

Prod Co: MJZ

Director: Craig Gillespie

This project was a complex jigsaw puzzle, requiring close collaboration with our media partner. Each execution was meticulously strategized and shot to align perfectly with its media placement.

Agency: Mother LA

Photographer: Chris Buck

Food Photographer: Julia Stotz

A series of films about real people discovering the power and wonder of mobility. We helped Lime kickstart a movement, a movement bigger than scooters and bikes, but about all of us rising together to meet the challenges faced by cities, communities, and families all over the world.

Creative: The Lab @ Anonymous Content

Prod Co: Anonymous Content

Directors: Cara Stricker, Daniel Kaufman, Pantera

Agency: Mother NY

Director: 300ml

Taking the Practice of Yoga Beyond the Mat

We identified the practice of yoga as a discipline that can be expressed in many unexpected forms that go beyond the mat. More than just a brand campaign, This is Yoga turned into a global movement and a rallying cry for all who practice.

Agency: Virtue Worldwide

Prod Co: Pulse Films

Director: Lofty Nathan

Press:

https://www.adweek.com/brand-marketing/lululemon-transcends-yoga-pants-in-this-mini-documentary-series-by-vice-medias-in-house-agency/

https://adage.com/creativity/work/yoga/51792

Agency: Virtue Worldwide

Prod Co: PrettyBird

Director: Paul Hunter

Agency: Anomaly LA

Prod Co: Pomp&Clout

Director: Ryan Staake

Vice partnered with (RED) and the Jimmy Kimmel team for the first ever holiday shopping extravaganza to fight aids. The first ever Shopathon launches on ABC’s Jimmy Kimmel Live! on World Aids Day, December 1.

Agency: Vice + Virtue Worldwide

Credit: Supervising Producer

Press:

https://www.fastcompany.com/3054119/how-vice-and-red-created-a-star-studded-shopathon-for-world-aids-day

Agency: Anomaly NY

Prod Co: RSA

Director: Jake Scott

Telling Stories from The People of the Town Tequila Built

We resisted the tequila marketing clichés of dudes in suits at a bar and crazy Mexican themed parties to create ‘Born in Los Altos.’ It’s a celebration of the proud people of Los Altos de Jalisco who embody the mythology & the provenance of tequila and of course, Cazadores.

Agency: Virtue Worldwide

Prod Co: Cineburo

Director: Santiago Fabregas

Creative: Vice Media / Motherboard

Director: Ghost & Cow

Agency: Y&R

Director: Laurent Witz

Over 300 influencers from all over the world gathered at Thermal Race Track to experience the new PS4S tire for themselves on the worlds fastest super cars.

We took a 100 person film crew to create personalized films tailored towards each of the influencers individual audience. We created real-time social clips for every influencer, every single day, all shot and edited onsite creating over 600 TBs of personalized film footage including over 300 custom asset photo packages for over 10,000 pieces of shareable content. The results shattered any previous benchmark set for this type of event “setting a new standard of how an industry launches a product”

Agency: Vice

Prod Co: Vice

Director: Scott Weintrob + Vice

Agency: Virtue Worldwide

Prod Co: Virtue Worldwide

Director: Virtue Worldwide

Agency: Mother NY

Prod Co: Traktor

Director: Traktor

Vice partnered with AT&T to create ‘The Mobile Movement’. We told the stories of young American AT&T users, revealing relatable truths and real stories via advertising, documentaries, innovation content, social, events and scripted short films. 

Agency: Vice

Press:

https://www.fastcompany.com/3027729/att-and-vice-tell-the-stories-of-young-connected-america-with-the-mobile-movement

Agency: Anomaly NY

Prod Co: Smuggler

Director: David Frankham

Agency: Mother NY

Prod Co: Sweetshop

Director: Mr. Hide

Agency: Sylvain Labs

Prod Co: North Six

Director: Bunny Kinney

Agency: 180LA

Prod Co: Reset

Director: Garth Davis

Agency: Mother London

Prod Co: Nexus

Director: Smith & Foulkes

Awards:

D&AD Wood Pencil / TV & Cinema Advertising Crafts / Animation

BTAA Gold / Newspapers & Magazines

BTAA Silver / Best Less-Than-60-Seconds TV Commercial

BTAA Silver / Commercial Shown In Cinema And On TV

Agency: Mother NY

Prod Co: Hungryman

Director: Taika Waititi

Agency: Mother NY

Prod Co: RSA

Director: Jonas Akerlund